1. The first stage: the start of OEM, consumers' lack of awareness of child safety seats As of the beginning of the 21st century, the penetration rate of child safety seats in Europe has been very high, just as natural as riding a motorcycle requires wearing a helmet. In China, the popularity of child safety seats is still in its infancy. According to the contents of the prospectus of a NEEQ listed company, before 2010, the sales volume of child safety seats in the Chinese market did not exceed 100,000 units a year, and the overall utilization rate in 2014 was less than 1%.
Different from the continuous sluggish sales in the domestic market, since the 1990s, a number of export-oriented child safety seat manufacturers such as Goodbaby and Wheelton have formed in China. They have provided OEM and ODM processing for foreign brands for a long time. It has deep accumulation in manufacturing level and research and development capabilities, and is very familiar with European ECE standards, which provides technical guarantee for the rapid development of China's child safety seat industry in the future. According to the “Feasibility Study on the Mandatory Use of Child Safety Seats in China” launched by the China Automotive Technology Research Center, China’s total domestic and foreign sales of child safety seats were approximately 10 million units in 2012, of which 95% were exported products and 5% were domestic sales. About 500,000 units.
2. The second stage: the government, enterprises and other forces promote the rapid rise of the industry. With the popularity of private cars in China, the media has exposed a large number of child safety accidents, and the use of child safety seats and the development of the industry have gradually attracted social attention. .
On December 30, 2011, "GB27887-2011 Motor Vehicle Child Occupant Restraint System" was released as the first mandatory national standard for child safety seats in China. In other words, this specification is very timely. In January 2014, the former General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China required the implementation of CCC certification for restraint systems for child occupants of motor vehicles. Compulsory product certification marks the transition from free choice to mandatory implementation of my country's child safety seat standards, and the threshold for market access has further increased. Since then, society has paid more attention to the quality of child safety seats, and some small manufacturers with low technical level and substandard product quality have been phased out. During this process, domestic brands such as Goodbaby, Wheelon, and Thanksgiving began to grow and develop.
3. The third stage: frequent local legislation to promote industry growth. The increase in the penetration rate of child safety seats is closely related to the support of policies and regulations. Since 2013, nearly 20 provinces, autonomous regions, and municipalities in my country have adopted minor protection regulations and road traffic safety regulations to incorporate the use of child safety seats into local regulations.
Up to now, five provinces, autonomous regions, and municipalities including Shanghai, Hainan, Nanjing, Guangxi, and Wuhan have provided child safety seats for minors to be included in the Regulations on the Protection of Minors; 15 provinces, autonomous regions, and municipalities including Shanghai, Shenzhen, and Nanning, The road traffic safety regulations stipulate that children or minors should be equipped with child safety seats; three provinces, autonomous regions and municipalities including Gansu, Guangdong, and Shijiazhuang have promoted the use of child safety seats through disability prevention action plans. At present, 80% of the world's safety seats are manufactured in China. Two major production bases for child safety seats in the Yangtze River Delta and the Pearl River Delta have been formed in China. Among them, Ningbo-Cixi, Zhenjiang-Kunshan, Zhongshan-Dongguan three manufacturing centers have been formed. .
Guangdong Baby Angel Children's Products Co., Ltd. is a holding company under the listed company Qide New Materials (300995). With the mission of "born for safety", it focuses on the R&D and sales of mid-to-high-end injection molded child safety seats and other baby products. Best-selling in Europe and America, determined to become a new generation of "the light of national tide", and become a safety seat expert by your side.
Baby Angel is independently developed by a listed company and has a complete supporting supply chain from raw material selection, mold development, injection molding, and assembly services. It is the first to develop a safety seat with 360-degree rotation in mainland China. Leading the trend and creating a new era of safety seats.